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Posts for tag: conference organising


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The Big Picture – Communicating Corporate Values

Finding genuinely effective ways to communicate change in a business can be a challenge. Emails get deleted, newsletters get recycled and live presentations are easily forgotten.

the IMAX cinema

Team building at the largest cinema screen in the UK

With this conundrum in mind Foster’s Group approached Fresh Tracks to come up with a team activity that would bring to life the launch of their new company identity – Treasury Wine Estates. The strategic decision to separate the Foster’s beer and wine business marked a major change not just in name but also in culture, as the company transforms from a general drinks business to a wine specialist.

As with any change there was a degree of cynicism ahead of the conference, especially toward some of the new values and language being used.

Fresh Tracks responded by creating a challenge…

Creating Captivating Conferences

I expect we have all at one time or another sat in a conference feeling bored. As our attention drifts from the indistinct slides and the speaker’s monotone soliloquy to the comfort or otherwise of our seat.

People asleep at a conference

Don't let your conference be a waste of money

We begin to ponder whether the vast sums spent on such events will generate a worthwhile return. All too often expense and time come before imagination and courage. By this we mean that a little time spent thinking creatively about how your event will be sure to engage, inspire and motivate your audience will not only save money but, more importantly, extinguish boredom….

Successful Corporate Event Planning

Most organisations are having to make every penny work for them at the moment, so if you’re thinking of holding a conference, staff away day or any other team event, make sure you consider the basics to make it work for you.

This would not be classed as a successful event!
This would not be classed as a successful event!

 Here are some handy hints to make sure you get the best out of your event:

1. Be clear about your objectives
Before you even start thinking about content, the venue or even a date, you need to establish what it is you’re holding the event for. Is it to communicate a particular message,  to announce a new initiative,  to motivate staff, or purely as a social and fun occasion? In particular, ask yourself what would a sucessful event look like? The rest of the planning – style, content and delivery – should then refer back to these objectives….


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